Overview of Pinterest Terminologyīefore we go deeper about how to use Pinterest for business, let’s first talk about the following common Pinterest terms which might help you maximize the social media platform: It is why it’s a good idea to create your own Pinterest business page so you can effectively promote your brand and reach both your loyal and potential customers. With its growing customer base and user-friendly interface, Pinterest’s new option will only make it easier for businesses to reach their consumers. However, statistics show that the number of male users doubled in 2014, meaning that content targeted for the male audience will also increase on the platform. This new capacity of Pinterest will make it easier to reach potential customers knowing that Pinterest analytics is one of the best.ĭespite this, many business people are hesitant to use the platform due to its predominantly female users. Pinterest is a platform where users look for inspiration for projects and, more importantly, new products to purchase. It’s only going to get larger from there due to its new option to set up a Pinterest account specifically for business. Though not as big as Facebook, Twitter, or Instagram, Pinterest is a social media site popular in its own right with over a hundred million users worldwide. 6 Some Tips on How to Effectively Use Pinterest for Business.5 Connect your Online Store with Pinterest.4 How to Change Your Pinterest Account to Business:.3 Differences between Personal Pinterest and Pinterest for Business.2 Why You Should Create Pinterest Business Account.To create a new business account, the email you use to sign up must not already be in use on an existing Pinterest account. Create a new business accountĬreate a new business account that’s not connected to any other Pinterest accounts. This includes access to the Pinterest Business Hub and Pinterest Analytics, where you can review analytics for your Pins.īusiness accounts also give advertisers and merchants the ability to create Idea ads, video ads, carousels, collections ads, product catalogs and more. Personal and business accounts on Pinterest are similar, but business accounts include features that are helpful to business owners and marketers. If you have an existing personal Pinterest account and would like to connect your personal and business accounts to easily sign in with the same email, you can either create a linked business account or convert your personal account into a business account. If you’ve never used Pinterest before or would like to create a business account that’s separate from your personal account and uses a different email, you can create a new business account. Set up a free Pinterest business account to get access to analytics on your Pins and the ability to run ads.
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